Creative Director
Performance Marketing
For over 20 years, I've built brands from concept to scale with creative strategies that outperform industry standards. I've led art and marketing teams, producing high-converting direct response campaigns, turning engagement into growth.
For over 20 years, I've built brands from concept to scale with creative strategies that outperform industry standards. I've led art and marketing teams, producing high-converting direct response campaigns, turning engagement into growth. I bring a versatile toolkit to the table, adapting to any scenario.
I don't just make things
look
pretty.
I develop results-driven creative that resonates with customers at every stage of their journey. Every project is approached hands-on, continually tested, refined, and optimized to see what truly performs. It's how I make creative work.
- Art Direction
- UI/UX Design
- Email Marketing
- Lead Generation
- Paid Media Ads
- Product Design
- Frontend Dev
- Audio/Video
- 3D/Animation
- Brand Identity
work
Lead gen, publishing, entertainment, you name it. One monitor might have Photoshop and Illustrator open, the other VS Code and Figma. From eye-catching landers to product design and traditional advertising, there are many tricks up my sleeve.
experience
- Alisor Inc.
- Founder / Boynton Beach, FL
- 2021 - Present
-
As founder of Alisor, I partnered with startups in volunteerism, sports, and telecom, bringing together design and development to produce a wide range of media. These partnerships gave me the opportunity to help transform early-stage ideas into fully realized creative and technical solutions.
- Launch Potato
- Co-Founder & Creative Director / Delray Beach, FL
- 2014 - 2021
-
In 2014, I co-founded Launch Potato with three partners, turning a bootstrapped startup into a profitable digital media company with over 50 employees. I developed multiple consumer-facing brands, led a remote creative team, and worked closely with engineering to bring each design to life.
- Acquinity Interactive
- Chief Creative Officer / Deerfield Beach, FL
- 2007 - 2014
-
I stepped into the role of Creative Director at the launch of Acquinity Interactive in 2007, when the company was just 10 people. By 2012, it had grown to over 300 employees. I transitioned into an executive leadership position, managing a team of ten creatives and producing some of the highest-performing online ads in the industry.
- Battle Medialab
- Senior Designer / Boca Raton, FL
- 2002 - 2007
-
As the first hire at Battle Medialab, I had the opportunity to hone my creative skills across multiple mediums, from print to video production. Together with the co-founders, we grew the team to a dozen talented people and delivered award-winning campaigns for clients like Motorola, Royal Caribbean, Alienware, and more.
- eUniverse
- Designer / Los Angeles, CA (Remote)
- 2000 - 2002
-
While still in high school, I helped grow eUniverse's gaming and entertainment channels by creating email and display ads for their online properties. With traffic that ranked 13th worldwide, the company gave me a front-row seat to early internet media at scale, where I also traveled to cover trade events in Los Angeles as a field reporter.